The growth work we do and what it gets
Within the Audit, Blueprint or Commitment stages of our project will be any one of the marketing disciplines listed below. We’re able to draw on a wealth of expertise whenever necessary to both diagnose what’s required and to put the plan into action. So let’s get to work.
Customer Insights
We’ll deliver a clear understanding of your customers and prospects, with in depth insight into their behaviours and spending patterns.
Positioning & Messaging
We’ll work with you to develop a positioning for your business that will get you noticed, and develop the key sales messages to accompany that positioning.
Campaigns & Content
Together we’ll ensure that all of your creative assets / formats are in line with your businesses positioning and objectives. We’ll also give you clarity on whether they’ll keep your audience engaged. And if they’re not, we’ll recommend changes.
Prioritisation Framework
Many businesses we work with have a real problem with prioritisation. Some haven’t got a plan which makes it very hard to prioritise. We’ll encourage you to establish your objectives, then importantly to prioritise them. So you can maximise your time and budget.
Budgeting & Planning
There’s nothing RGC hates more than wasted marketing pounds! Linked to your prioritisation framework will be a budget assigned to each priority.
Customer Journey & Conversion Funnel
One of the critical areas for us to explore will be your customer journey and conversion funnel. Doing this analysis will be critical to make sure you’re getting the most business from your potential audience groups.
Operating Model and Processes
This is one for the larger businesses we work with. Your operating model will impact how effectively your business can execute its strategy, achieve its goals, and adapt to bumps in the road. Understanding why you’re set up the way you are, and importantly whether you need to pivot, will lead to greater efficiency and smoother processes.
Marketing Channels & Performance
No business wants to waste time and money on underperforming channels. We’ll establish which channels are driving ROI and what’s wasting budget. We’ll recommend where you should focus energy based on the expected return.
Learning and Development
The marketing world moves ever quicker around us. Our learning and development offering means that you can ensure whoever is responsible for marketing in the business is ready for the future.